From Dripps to Drops
I help you make Customer Insights work, with extra hands, brainpower, and creativity. Here are some things I helped other marketers with.
Branded Templates
I build responsive email and form templates (HTML, CSS, JS) that perfectly match your brand identity.
Smart Segmentation
I design segments with both inclusion and exclusion rules, ensuring your campaigns hit the right audience, not the wrong one.
Personalized Journeys
From simple flows to complex multi-branch journeys — I create experiences that adapt to every customer’s behavior.
CDP
I bring in data from multiple sources, to create actionable measures and segments in Customer Insights - Data.
Hyper-Personalized Emails
Dynamic content makes each recipient feel like the email was written just for them, without creating 10 separate versions.
Campaign Sparring
As a sparring partner, I challenge your campaign ideas and help sharpen segments so your goals become achievable.
Journey Optimization
I analyze journeys and find friction points, helping you increase conversion and engagement step by step.
Smarter A/B Testing
I help you set up, interpret, and apply A/B test results to make every next journey more effective.
Trigger-Based Marketing
With Power Automate and Dynamics, I design triggers that start, stop, or split journeys, making timing your superpower.
Both B2B and B2C
I help both eCommerce brands and B2B offices to up their Customer Insights game.